For over 30 years Harold has been the brand mascot of Life Education Trust in its long held role of supporting health & wellbeing education for New Zealand’s tamariki. The organisation has matured to now include adolescent issues, in accordance with the organisations strategic growth, we shifted Harold away from the parent brand and repositioned him solely in the primary market becoming his own entity ‘Healthy Harold’.
Brand identity & full brand guidelines - image styling, colour palette, font family, brand roll out into stationery, education resources, annual reports and reviews, and other various marketing collateral.